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We consider the significance and place of the images in the art, including choreography.The influence of basic cultural trends and the correlation to these with regard to images in the art works of different times are factors that should be evaluated. We consider the significance and place of the images in the art, including choreography. The influence of basic cultural trends and the correlation to these with regard to images in the art works of different times are factors that should be evaluated.We consider the artistic image is the main element by which the artist reflects personal attitude to the existing state of general cultural process. Every kind of art has its own specific laws of reflection of life, their special forms, expressive methods and its material. The task of any artist-poet, writer, musician, director or choreographer is to reproduce the atmosphere of that time by means of his art, which he describes in his work through the display of a specific event, that is, to create an artistic image.Choreographic image is a complex fact. Its visible components (movement, facial expressions, and postures) serve not only the material for creating the internal structure, in which emotion, sensory perception of a life situation, actions play the main role. He carries the imprint of the external socio-cultural context inside. Choreography as part of the culture in general, reveals the type and peculiarities characteristics of culture in a definite cultural- historical era with artistic means of the plastic language and ballet performance.Thus, examining the transformation and evolution of the images in the ballet we can analyze and change the main trends of development of world civilization and main lines of general cultural process or some of its structural elements. For example, studying the normality of changes in women's images in the choreography, we can conclude about the development of the feminist movement and its influence on art.Artistic image, as the main purchase in creation works of artistic composition, brings the imprint of culture and changes according to the major trends in world civilization. Of course, like any art, dance is a picture of the existing cultural system, and any changes or trends affect the ballet performances, their structural and ideological content and artistic images arise as the driving power thanks to which these changes can be observed.Artistic image is such a main element in the choreographic art that some choreographers consider usual the possibility to avoid creation of any plot line. For example, representatives of the world modern choreography- Merce Kennynhem andAlvinNykolays. These choreographers' main assertion is that the only component of the dance is dance itself. Representatives of the similar trends which are common in European countries and theUSAgive up the idea that the "plot" and any "content" are necessary for the ballet. They affirm independence of the dance as exclusive movement complex. Seek of managing the inspired, poetical nature of the dance finds expression in appeal to the special, emotionally different from other music, and leads, according to Merce Kennynhem, to "image creation, which creates world beyond imagination".Point of life, sense reaction on the flows running through people, body reflection and quick reaction make sense of the modern art. The artist finds plots and materials for his works everywhere: in politics, in the stereotypes of consciousness, ideology, religion, manufacture, publicity, theatre and rites of workaday life. It's fair to say that there is no ranch where you cannot find creation: "As a result of sense, bodily innervated elements more and more coming into a structure of aesthetic perception, they organize and determine themselves less through images and present operative range of practice and events, which is run through by libidinal energy from outside. The thing we call "art" moves away from the figurative creation space to the operation space"- german investigator's thought totally refers to actionism. In the range of set up forms action art distinguishes from one hand quickness and reaction spontaneity, and from the othercompleteness and extensionality, or as it is normal to characterize art of the epoch of formation of homo sapiens. Its dependence from interactive surroundings makes to examine expression techniques to the side of the speeding up of information.In different times images had different contents and different aims. Thus, esthetic principles of classical dance meet objective concepts and notions of the beautiful. Classical dance system harmony consists in the symmetry, proportionality, softness, completeness and integrity of all elements. Harmony and beauty of the outer physical air is always identical in the system of the inner harmony, beauty and spirit. Esthetic standards of classical dance are converted into people lives spiritual norms. The beauty in each movement is a source of huge power of emotional influence of the classical dance. In the modern ballet performances choreographers try to reflect the realities of life, solve the most painful problems, the modern ballet performances' aims are to captivate spectators, touch their sensual sides.The images are sometimes more bright, purposely dramatic. For the artist performance is a play on the spectators feelings, the more it touches his emotions, the more successful performance is. Nowadays beauty and esthetic admiration of the work come aside. Usually classical heritage serves as a plot for modern ballets, nevertheless the dramatic line is so different that sometimes the ballets have nothing in common. Modern dance choreographers differently from the authentic plots, changed images adding them bright colors and modern themes.Choreographers seek for the shocking, try to shock spectators, so art images become shocking differently from the decorations and basic plot lines. Art image appears in front of us as a basic motive power, which creates art and the other components only frame it. Meaning of the plot, contests and form is also huge, but without images it is helpless and impossible. During some time exactly art images changed greatly, we can observe a tendency of images and culture development reflection, which will become a subject for the further investigation. ; В статье автором рассматривается значение и место художественного образа в искусстве, в частности хореографическом. Исследовано влияние и взаимосвязь основных культурных тенденций на смену образов в художественных произведениях разных времен. ; У статті автором розглядається значення та місце художнього образу в мистецтві, зокрема хореографічному. Досліджено вплив та взаємозв'язок основних культурних тенденцій на зміну образів у мистецьких творах різних часів.